Project Details
Lamborghini “Ad Personam” Lounge - 3rd Edition
Project Type
✤
Commercial
Client
✤
Automobili Lamborghini S.p.A.
Year
✤
2025
Size
✤
182
sq. m
Location
✤
City Walk, Dubai, UAE
Status
✤
Completed
Project Overview

Design Approach
The journey begins before entry.
The sharp black façade slices through space — aggressive, sculptural, alive. It delivers the first bold statement: this is not a showroom — it’s ignition. As the visitor approaches, the building responds. Sensors trigger a trail of LED light. An engine roars. The floor vibrates. You’re not entering a space — you’re entering speed. Inside, silence and darkness dominate, except for one thing: the Revuelto. Illuminated by a single skylight, it becomes an object of worship — floating, untouched, untouchable. Everything else fades. The car is the hero; the visitor, the audience.
To continue, the visitor exits through open air rather than a corridor.
A sculptural external staircase guides them upward, breaking traditional spatial flow. At the top, the VIP lounge and bar overlook the display below. From above, perspective shifts from viewer to owner. The feeling is power.
Project Gallery

Main Entrance Display

Exterior Night View

Entrance Front View

Customization Room

Car Display

VIP Lounge / Bar
CAD Drawings
Plans & Sections

Image 1

Image 2

Image 3