Lamborghini “Ad Personam” Lounge - 3rd Edition

Lamborghini “Ad Personam” Lounge - 3rd Edition

Lamborghini “Ad Personam” Lounge - 3rd Edition

Project Details

Lamborghini “Ad Personam” Lounge - 3rd Edition

Project Type

Commercial
Client

Automobili Lamborghini S.p.A.
Year

2025
Size

182
sq. m
Location

City Walk, Dubai, UAE
Status

Completed

Project Overview

Design Approach

The journey begins before entry.
The sharp black façade slices through space — aggressive, sculptural, alive. It delivers the first bold statement: this is not a showroom — it’s ignition. As the visitor approaches, the building responds. Sensors trigger a trail of LED light. An engine roars. The floor vibrates. You’re not entering a space — you’re entering speed. Inside, silence and darkness dominate, except for one thing: the Revuelto. Illuminated by a single skylight, it becomes an object of worship — floating, untouched, untouchable. Everything else fades. The car is the hero; the visitor, the audience.


To continue, the visitor exits through open air rather than a corridor.
A sculptural external staircase guides them upward, breaking traditional spatial flow. At the top, the VIP lounge and bar overlook the display below. From above, perspective shifts from viewer to owner. The feeling is power.

Project Gallery

urban architecture

Main Entrance Display

seamless user experience

Exterior Night View

Urban Oasis

Entrance Front View

Harper architects

Customization Room

Car Display

VIP Lounge / Bar

CAD Drawings

Plans & Sections

Image 1

Image 2

Image 3

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